It is with great pleasure to announce the latest Confessions Agency Spotlight, The Other Model Agency. TOMA is perhaps one of the fastest growing and evolving agencies in the SL modeling industry, boasting a plethora of talents upheld by agency CEO Amanda Hinchcliffe. To name a few, TOMA focuses on the following areas of expertise:

• Public Relations
• Modeling
• Magazine
• Events
• Graphic Publications (catalogs, portfolios)
• Contests
• Advertisement
• Blog
• Photography
• Graphic Design

TOMA has proven itself to be one of the most active agencies responsible for organizing an enormous number of runway shows and is responsible for the upcoming ‘A Dozen Shows’ which is sure to be an enourmous event. November 2009 saw the release of the very successful TO-Mag (The Other Magazine) for which TOMA gathered some of SL’s finest models, photographers, stylers, writers etc. Be sure to be on the lookout for this diverse and emerging agency because we’re yet to find something that TOMA cannot do 🙂

We interviewed Amanda Hinchcliffe in her capacity as the agency’s CEO and here is what she had to say.

Q: There are contests within the SL modelling industry which are gender specific, namely Miss Virtual World, Mr Virtual World, House of Beningborough amongst others.
What are your perceptions on gender specific contests within the modelling industry?
Is it important that a model carry the same gender in SL as they do in RL?
Does this affect the industry in general?

Gender is sort of a big deal in SL, especially in the fashion industry.

As far as contests go, your chances of being eligible can depend on your SL gender. Just like contests that aren’t gender specific, there are many wonderful gender specific contests to be a part of. However, I feel that men are lots of times left out. Some contests for women, do have brothers such as “Miss & Mr. Virtual World”. And some others are opening up to men as well. JCNY has been making more male jewelry, and they recently had a male winner of their “Model’Fest”. There are many wonderful contests to be a part of in the modeling industry. Also, not wanting to reveal too much, there is going to be an amazing modeling contest for both male and females coming to the grid soon, keep your eyes open!

However, I do not believe that the RL gender of a model is important. Whether they choose to be the same gender in SL as they are in RL, does not matter to me. As an agency owner, I do not care what gender my models are in RL, as long as they don’t flip-flop genders on the same avi in SL and do their job as models, I am happy.

SL gender of your avi affects the industry tons, however, I do not think that RL gender affects it. As mentioned previously, SL gender is affectual in the many fashion contests. And that is true all over the industry. In my eyes, there aren’t as many oppurtunities for male models to work in the industry. So you may think that male models are not as needed. However, when male models are needed, it is harder to find them for jobs, thus putting male models in higher demand over females. I have noticed that when getting models together for a show, I find females like *snaps finger* that, and males are not as easy to find.


Q: What attributes must a model possess in order to gain admission into your agency?
Is a potential candidate for your agency required to undertake training specifically with your model academy?
There is a general perception amongst models that some agencies only hire those who have established a reputable name for themselves, whether it be with a top-tier agency or otherwise. Is this important to you? Model training aside, are you willing to take a chance on a model who is new to the industry?

To be admitted into TOMA, and several other agencies, for that matter, it takes quite a bit.

Models must have a desire to work, be dependable, and somewhat know the ropes. It also greatly helps for the models to be unique. The look of the model is a little important, however with a few hours work, their look can be perfected. They also would need to have the ability to walk and pose on the runway.

As far as requiring models to take training before admission to TOMA, it isn’t a requirement. However, if I believe a model needs training, I will reccomend to them a modeling academy. And I will never push them onto L’Autre Academie de Mannequinat (The Other Modeling Academy). Sometimes I will reccomend them to another modeling academy, or just a modeling academy in general.

TOMA does not only take on models who have reputable names, and are with the top agencies, and win all the contests. Their experience isn’t really important to me. I am willing to take a chance on new models, as long as they are passionate and eager about becoming one of SL’s next top models.

We would like to thank Amanda Hinchcliffe for allowing us to spotlight TOMA and wish her and TOMA all the very best for the future.

Your comments on TOMA? Share them by commenting below!