Fashion for Life is the kick off event for the RFL season, so we open in a big way for all the fundraising that goes on in SL for RFL through their season. All donations go to SL Relay for Life, benefiting the American Cancer Society. We are SL’s longest running fashion fair and one of the biggest on the grid.

Running March 10-20 across 9 sims, this year’s theme will be “It’s Time…,” evoking the urgency of a cure for cancer. Spread over the sims will be 192 stores with gatcha areas, a hunt, and a raffle, all with the goal of raising funds for the American Cancer Society. Fashion for Life will feature the best designers from around the globe.

Our mission is to maximize donations to the American Cancer Society via the SL Relay for Life while creating a great sales environment for in-world avatar content (including lowered lag). Our goal is provide complete transparency in financial and operational actions to all residents. And to have fun doing this!

This year Tres Beau has created an exclusive dress as well pictured below that is only available at Fashion for Life!


ART AVENUE Relay for Life

AVENUE of Life is proud to present art.AVENUE, through the eyes of over fifty Second Life® artists, get the true representation of how cancer effects those around us. Some struggle, some grow, some learn, some fight, but together we all RELAY.

Join us Saturday, June 25 for the exhibit opening at 1pm with a live performance from musician and artist Colemarie Soleil. The exhibit will stay open for the public to view and make purchases for one week. Then we close the exhibit with a final auction benefiting Relay For Life on Saturday, July 2nd .

Come be inspired and share in the unique pieces of art that will speak to your heart. Indulge yourself in the creations, beauty and show your support for those who champion cancer everyday. Together we RELAY FOR LIFE.

Opening Event:
Saturday, June 25th at 1pm slt
Live Performance by Colemarie Soleil

Closing Event:
Saturday, July 2nd at 1pm slt
Art Auction

Venue (sponsored by Katy60it Cyberstar): AVENUE at GOL [101, 127, 2802]


Akasha Divisadero
AVENUE of Life | Event Leader and Team Liason

Anna Sapphire
AVENUE of Life | Event Leader

Arialee Miles
AVENUE of Life | Event Leader

Daniele Eberhardt
AVENUE of Life | Event Leader

Livia Mastroianni
AVENUE of Life | Team Captain

AVENUE of Life: 10 hours LIVE MUSIC to RELAY

AVENUE of Life:

10 hours LIVE MUSIC to RELAY

AVENUE of Life cordially invites you to a 10 hours marathon to celebrate music and support the American Cancer Society.

A rich line-up with some of the best performers on the grid:

12pm SLT – Blindboy Gumbo

UK Northener Blindboy Gumbo started his SL music career mostly doing covers with the odd original thrown in for good measure, but with regular shows and audience feedback he found SL live music to be more than just doing covers for fun, and it became an outlet for his real talent, performing his original music and playing some serious slide guitar!

01pm SLT – POL Arida

POL Arida is a solo artist working from Edinburgh, Scotland. Words are POL’s real passion and each of his original songs presents his own unique perspective of life in this world we live in.

02pm SLT – Savannah Coronet

‘I am influenced in my Singing by many different genres. My passion is country music. Singing has taken me in many different directions including small musicals, theatrical roles, honors chorus, talent shows and karaoke shows. I have won contests and I was also a singer in a garage band for a few years. Now I am living out my dream here in Second Life!’

03pm SLT – Freestar Tammas

Freestar Tammas, or “Free” as she is known to most, has streamed live in SL since May ’07. Her singing/songwriting style developed while listening to Bonnie Raitt and classic Elton John/Bernie Taupin (pre-1976), resulting in her own bluesy, sassy, soulful style. Quirky, irreverent and often a bit naughty, she is an original personality playing original acoustic tunes, making the few covers she performs completely her own.

04pm SLT – Allister Westland

Allister has been writing and performing music for over 20 years. He is self taught in guitar, bass, percussion and keyboards. He is also Conservatory trained in Clarinet and has won several awards for his playing abilities. Allister has performed and recorded with many bands throughout the years and has solid stage and recording studio experience.

05pm SLT – Lighthouse Mixmaster

Joel Harlan, aka Lighthouse Mixmaster, has been playing professionally, both live and session work, for many years. While living in Texas, Joel has jammed with Ted Nugent, Jimmy Wallace & Bugs Henderson. He has also shared the stage with many artists including Tracy Byrd, Black Oak Arkansas, Three Dog Night and many more. Joel has been playing guitar ever since 1976. He attended Southwest Guitar Conservatory in 1985 where he studied with Jackie King and Herb Ellis.

06pm SLT – Rapture Damone

One woman and six strings equals pure pleasure. Rapture delivers an eclectic mix of covers that provide pleasure regardless of your music of choice! She pulls out new material constantly and delivers it with talent and enthusiasm… always interacting with her audience to deliver what they ask for!

07pm SLT – Sojurn Rossini

Sojurn Rossini has been rocking the SL music scene for a few years now. He plays regular gigs at several different hot spots around the grid. Sojurn has an  eclectic array of influences and cover tunes ranging from Bob Marley to James Taylor, to more recent artist like Pearl Jam, Incubus, Three doors down, Jack Johnson and more. If you are looking for a whole lotta soul packed into one man’s performance, this is the guy to see!

08pm SLT – Maximillion Kleene

If music feeds the soul, Maximillion Kleene is the food of the gods. His dynamic musical range and smooth groove provide many a listener with a virtual buffet of auditory temptations. Max brings high energy and a vast repertoire of quirky, classic, and current covers to Second Life. Oozing charisma and charm, he provides his fans with an hour of musical magic.

09pm SLT – Edward Kyomoon

Edward gives you high energy rock music and love songs, performing live on either acoustic or electric guitar.  From high energy guitar solos and soaring vocals to acoustic ballads and love songs that make the girls swoon, he is sure to please any audience he draws.


Venue: The A LOUNGE


Eric Coiffard
AVENUE of Life | Event Leader
JSP Lounge | Owner

Livia Mastroianni
AVENUE of Life | Team Captain



AVENUE: Couture of Hope

AVENUE: Couture of Hope


AVENUE is honored to announce this year’s Relay For Life, AVENUE of Life, kick-off event “Couture of Hope”. Last year our tribute to Alexander McQueen raised over $2,000 usd for Keep A Child Alive and this year we hope break that record for Relay for Life.

With 40 participating designers, fashion bloggers, sponsors, special guests and the dedication of AVENUE staff – “Couture of Hope” is a tribute to the survivors and champions who battle cancer everyday. We challenged this years participating designers to design a couture piece that embodies their vision for a season of hope. We are so thankful for each and every designer participation and know this will be an outstanding tribute for RFL.

The, May 1st, event will open with a preview show of the 40 exclusive designs, followed by an After Party, Date Auction and special guests appearance from Dazzlers Inc. The AVENUE at GOL sim has now been closed to the public in anticipation to Sunday’s events, and we hope you join us to Relay.

Until a cure is found we Relay. One World ….. One Hope ….. Relay For Life

–Opening Show Date:
1 MAY, 2011 @ 12pm SLT

1 MAY, 2011 @ 1:30pm SLT

AVENUE Magazine – Designer Fashion Spread
Dazzlers INC – Dance Performance
Solidea Folies (Mila Tatham) – Custom Dress Design
Blush Skins (Marie Whitfield) – Grand Gift Certificate
Rusch Raymaker – DJ Event Service
Jesika Contepomi – Model Coaching
Kryptonia Paperdoll – Model Coaching
Livia Mastroianni – Model Coaching
Vixie Rayna – Styling Consultation and Headshot
Tatiana Kurri – Runway or Editorial Model

Where: SLurl:

–Charity Sale Date: 1-31 MAY, 2011

Where: LM will be sent to groups on May 1 – following the Couture of Hope show. Join AVENUE Magazine Readers group for all announcements.

3636 Dianny3636 Aeon
ALEIDA Aleida Rhode
AZOURY Mayhem Seetan
AZUL Mami Jewell
BLUSH SKINS Marie Whitfield
CHAMPAGNE Enzo Champagne
CHANTKARE Applonia Criss
CYANIDE COUTURE LovelyMiwako7399 Menna
DD STYLE Dadina Dosei
EMO-TIONS Mirja Mills
ENTRE MARES Sykao Adamski
EVOLVE Reign Congrejo
GASQHE Karija Azalee
GIZZA Giz Seorn
HOUSE OF DASHWOOD Dashwood Muircastle
INDIE ROSE Angelina Eizenberg
INSANYA Tatyana Ultsch
KUNGLERS Avagardner and Barbra Kungler
LODE HATS Chirzaka Vlodovic
OH! STUDIO Marcopol Oh
THE BLACK CANARY Morrigan Denimore
SEBIS Sebastiaan Obviate
SOLIDEA FOLIES Mila Tatham&Rodroguez Imako
sYs Systi and Syane Cisse
TRES BEAU Kimmera Madison
VACKRA Bambi Cheri and Camille Bellecoeur
WHITE WIDOW Julie Hastings


FASHION CALENDAR: EIMA Relay for Life Action

EIMA Relay for Life Silent Auction (w/ Date Auction)

From June 2nd to June 6th EIMA is holding a RFL charity auction in the courtyard of the Elegance and Privilege Sim. 100% of the proceeds will go directly to charity. We have bidboards located on each item, and on the 6th at midnight the boards automatically lock! At that point the winner will receive a notecard confirming the win, any time on the day of the 6th they are able to pay the RFL Kiosk after contacting Alexia Speizer of payment, and then they will be the proud new owners of their winning bid and also walk away knowing they have supported and amazing charity. There is something for everyone, even some services for designers!

Designers Involved: Mimi Juneau, Noon Twine, Babette, Jareth McMahon, Anubis, Dolan Nider, Deetales, Stilleto Moody, Silk & Satyr, JCNY, UK Couture, Paper.doll, Son!a, Thera Taurog, Alee Luik, Angel Dessous, Enzo Champagne, Jador, Beyondthematrix Boa, and many more! In addition to items up for auction there are 15 free gifts lying around.

Boards close Sunday night 12midnight, winners announced on Sunday to come and pay the RFL Kiosk and receive your prize.

At the bottom of this card you will see the names for the date auction. Win a date with a great SL avatar. CEO’s, Top Models, Great Avatars! woot, fun for a good cause, and who knows maybe a love connection.
Items for auction:

1. Full Custom Avatar set compiled by Noon. Contents include: A custom shape personally made by Noon, a TOP designer’s skin, Hair, eyes, clothes from Mimi Choice. Everything you need for a HOT and stunning avatar! Package put together by Noon and Mimi just for this auction!

2. Outfit From Kitties Lair (1)

3. Fat Pack of Boots by FJ Designs

4. Outfit by Anubis Style

5. Fat pack of Leggings from Kitties Lair

6. High Heels from Kitties Lair (1)

7. High Heels from Kitties Lair (2)

8. High Heels from Kitties Lair (3)

9. High Heels from Kitties Lair (4)

10. Outfit by Kitties Lair (2)

11. New Stilettos from Stiletto Moody (1)

12. New Stilettos from Stiletto Moody (2)

13. Jewel Set – Eternally Embraced Clan Jewelry

14. Deetalez Gift Card

15. Silk & Satyr Gift Card

16. Outfit by Luna McMillan (1)

17. Outfit by Luna McMillan (2)

18. Gift Card from JCNY

19. Outfit from UK Couture (1)

20. Outfit from UK Couture (2)

21. Fat Pack of Dresses from Bliss Bridal

22. Sion Chicken Pack

23. Prim toe Sandles

24. Redgrave Shoes

25. Gift Card from Paperdoll

26. Cape Cod Cottage by Tricia Planer

27. Converse Allstars

28. Gown by Son!a

29. Outfit from Phobia (1)

30. Outfit from Phobia (2)

31. Outfit by Lady Thera (1)

32. Outfit by Lady Thera (3)

33. Jewels by JCNY (1)

34. Wedding Ring Set by JCNY (2)

35. Jewels by JCNY (3)

36. Jewels by JCNY (4)

37. Fully Furnished House from Horizontes

38. Outfit from Mimi’s Choice

39. Outfit from Jador

40. Outfit from Champange

41. Wedding Gown from Angel Dessous

42. Watch from Beyondthematrix Boa

43. Honeymoon Voucher

44. Skybox from Ivy Maverick


There are 12 panels of Art work

Ozimal Bunnies

There are 13 panels of Ozimal Bunnies including premium and Rare bunnies -Castors & foxes!

1. Baby Shower provided by Imagine that Studios and Event Planning

2. Dream Date with 18 locations to choose from by Imagine that studios and event planning

3. EIMA Academy Scholarship for Beginning Models

4. EIMA Academy Scholarship for Advanced Models

5. Bachelor/ Bachelorette Party by Imagine that studios and event planning

6. Couple Photography Session by Imagine that studios and event planning

7. Family Photography Session by Imagine that studios and event planning

8. Model Portfolio by Imagine that studios and event planning

9. Private Styling Appointment provided by the EIMA Management team

10. Wedding package by Imagine that studios and event planning

Date Auction – Win a date with a great SL avatar. CEO’s, Top Models, Great Avatars! woot, fun for a good cause, and who knows maybe a love connection.

1. Frolic Mills
2. Sabine Mortenwold
3. Zico Handrick
4. Jen Tafler
5. Yuuki Breen
6. Erotica Twine
7. Damian Rhiannyr
8. Skylei Caproni
9. Honeybear lillihook
10. Charlie Absent
11. Aealla Illya
12. Mesh Carter
13. Glaco Slade
14. Dancer Dallagio
15. Naiya Kazyanenko
16. Alee Luik
17. Dolin Nider

Boards close Sunday night 12midnight, winners announced on Sunday to come and pay the RFL Kiosk and receive your prize.

FANTASY FAIRE: Don’t Miss this 9 Sim Event.

From Monday April 19th to Sunday 25th 2010, thousands of Second Life residents and creators are coming together to support the American Cancer Society’s vision of a world without cancer.  Friends Fighting Cancer (FFC) have transformed nine sims of Second Life into a fantasy wonderland:  the Fantasy Faire 2010 to benefit Relay for Life of Second Life (RFL of SL).

The Fantasy Faire 2010 is the largest gathering of fantasy designers, enthusiasts, roleplayers and performers in the virtual world.  A week of commerce, special events, live music concerts, exclusive items auctions, RFL ribbon hunts and fundraising to benefit Relay for Life and the fight against cancer.  Avatars, clothing, furnishings, gadgets, goodies and exclusive items are available from top SL Fantasy Creators including Fantavatar and Moonstruck, Evie’s Closet, Fallen Gods, Mer Betta, Sassy Kitty, and many, many more!
This nine sim event is bringing together such fantasy genres as Fairy, Elven, Magic, Mermaid, Goth, Demon, Vamp, Neko, Tiny, Sci-Fi and more!  FFC’s goal in 2010 is to raise $15,000 USD for RFL of SL. The Fantasy Faire 2010 will also offer visitors an opportunity  to celebrate the survivors of cancer, remember and honor loved ones lost, and to fight back with the American Cancer Society.

Check out our AMAZING Sponsor & Creator list!

You can view some of last year’s beautiful sims on YouTube, featuring our great environments and creators from Fantasy Faire 2009, shot by the talented kyota Spitteler and also a fantastic interview of Zander Greene, our Creative Director, showing scenes from across all the sims as he is interviewed fo Life On Line and discusses the background to the Faire:

Wings Wands Wonders:




As with all events this size, there will be lag. We have done our best to keep it as low as we can but we’ll also need your help. Be considerate of your fellow shoppers…keep prims and bling in your pocket…turn off your AOs and other scripted HUDs… You will find the going easier for yourself. Low prim clothes are available at each teleport point so that you can show your support for The Relay for Life and help everything run smoother PLUS our secret Fairy Godmother will be dropping FABULOUS prizes on people with really low Avatar Render Cost and Scripts for doing such a great job at keeping the lag down!


The Fantasy Faire 2010 is produced by Friends Fighting Cancer, one of the Featured Designer Teams at last year’s Relay for Life of Second Life. FFC is an international team of people who have been involved with the RFL of SL for the past three years and is committed to helping the American Cancer Society reach this year’s goal of $300,000 USD.

Since its inception in 2005, the RFL of SL has grown in both attendance and fundraising. With almost $275,000 USD raised last year RFL of SL has become the largest fundraising event in the virtual world.

The Fantasy Faire 2010 is made possible by the generous support of Sim and Event Sponsors Fondazione Connell Project, Evie’s Closet, Fairy Unique Designs (FUD), Fallen Gods Inc., Mer Betta, Moonstruck, Sassi Kitty Designs, The Arcanum and Media Sponsor, Treet TV.

For more information please contact:

Captain Ember Farina or Co-Captain Zander Greene in SL or email us at

The official FFC Fantasy Faire 2010 website is updated regularly with news of the Fantasy Faire Sponsors, Featured Creators, limited availability auction items, competition & event details.

The Fantasy Faire in SL Flickr group will soon be showing limited release items available in the Fantasy Faire vendors or auction and also giving details of great competitions.

Are you or a loved one battling cancer? Find out how many ways the American Cancer Society is there to help. Visit or call (US) 800-ACS-2345.

The Fantasy Faire 2010 is the largest gathering of fantasy designers, enthusiasts, roleplayers and performers in the virtual world.  A week of commerce, special events, live music concerts, exclusive items auctions, RFL ribbon hunts and fundraising to benefit Relay for Life and the fight against cancer.  Avatars, clothing, furnishings, gadgets, goodies and exclusive items are available from top SL Fantasy Creators including Fantavatar and Moonstruck, Evie’s Closet, Fallen Gods, Mer Betta, Sassy Kitty, and many, many more!

FASHION CALENDAR: Relay for Life Events Kicks off at BOSL Today

Relay for Life Events kicks off today at BOSL.

Todays schedule of Events:

1:00 pm SLT: Relay For Life opening ceremony

3:00 pm SLT: Mankind Tracer sings for a cure !

4:00 pm SLT: The BOSL Tribute to Alexander McQueen and first auction of one of a kind dresses to benefit RELAY FOR LIFE.



FASHION CALENDAR: Clothing Fair Kicks Off Today.

The Clothing Fair committee is proud to present Second Life’s 4th Annual Clothing Fair benefiting Relay for Life. Events are set to launch today Saturday, March 13th at 3pm slt and run 24/7 through Sunday, March 21, 2010 when the doors must close at 9pm SLT.


The Clothing Fair began as a dream three years ago with 34 stores participating in this event for Relay for Life. Since that date, it has grown to over 150 designers over 9 sims and has raised over 11 million Linden Dollars for RFL.

This year is no different. Prepare to be immersed in 8 of the greatest “Fashion Cities of the World” surrounding a center sim patterned after the UN Sculpture Gardens containing sculptures from some of SL’s most talented artists.
We have some of the cream of the crop coming together in the fashion world of Second Life bringing designs from all over the world to this virtual shopping experience. Each of these designers dedicate months of time getting ready for this event. They are all committed to raising as much money for Relay for Life as possible.

This year we are again inviting the Live Musicians and DJ’s of Second Life to join us. Covering 24/ 7 through-out the fair, fund raising, and letting us all know just what can be found through-out the 9 sims.

The Clothing Fair 2010 promises to be even better than ever, featuring:

Over 150 Clothing Designers

Live Music and DJ’s to keep you entertained while you shop

St. Patrick’s Day Party with RL Keltic Music performed by LabGraal

Photo Contest

Fashion Shows

Treasure Hunts

And Much Much More. ….

Read the Blog here for more information:


Apple May Designs, LittleGirl, Gothic Passionate Dreams, *+Crie Style+*, Pixel Passion, Mire’s Gentlemens Clothing, Total Betty, Adam n Eve, SNOC, LD Menswear, SF Design, DollyRock, BELLISSIMA!, INDI Designs, Earth & Sky Designs, Naive, CALIBER, Exclusiva.

Evie’s Closet, EBT (Emotional Blackmail Threads), ED – Eclipse, Suki’s Silken Fashions, Adored Clothing and Hair, Sparkle Skye Designs, Nyte n Day, Lapointe&BastChild, **Angelwing**, Mer-Elf Creations, Lost Dreams DEsigns, Naughty N Nice, Riddle, Atomic, ImpWerks, Prism, Coconut Ice, Sn@tch, MiaMai.

Musashi-Do, Clio, NYMPHETAMINE, Gritzi Design, Touche’, Awesome Designs, BAIASTICE, PaJa = Pastaria and Jade Designs, Nushru, Wilson’s Designs for Men, Tres Beau Designs, Styles of edo, (nova), AZUL, Kouse’s Sanctum, MOONSTRUCK, SARTORIA.

Analise, dana, Haven Designs, Silk & Satyr, BeNoir designs, LIKKA*HOUSE, FallnAngel Creations, Fantasia & FakE, Vlintuition, {Zaara}, Brocade Tiger, Sari’s, Patchworks, WorthWhile, My Precious by Agnes Finney, (Elate!), Mashooka.

Moonshine, DKs & PixelThreads, EarthStones, SpellBound “”, Stellar by Lexi Morgan, If The Shoe Fits, Riviera Couture, SD Wears, DeLa*, MoodSwings, LVs&Co, Digit Darkes, N’Vhe, Audacious Designs /Slick, Moxie Polanos, Haute Styles, Phoenix Rising, Sinful Pleasures.

*GutterPup*/Trashy Designs, [LeeZu!], Thalia’s Fashion Collection, Avrele Designs, Simone! & Style Starts Here!, The Crystal Queendom, ~*{ The Black Canary }*~, SYSY’s tomoto, Bliss Couture, EROS Fashions by Keth, Alyssa Bijoux Jewelry, Heart & Sole, MOREA STYLE, The Curious Seamstress of Greenwood Designs, Indyra Originals, Shiki Design, Solange! Fashions, House of RFyre.

Mischief, Vitamin Ci, Couture by Cat, M.R.M. FACTORY, Dark Matter, ~Mystic Sky~, Lemania Indigo Designs, Hell Bop Clothing, JariCat, Peeps Fashion, ALESSANDRA – Skins & Fashion, MYTH, Muze, Epic Fantasy Wings &Clothing, Casual Elegance, On A LarkA& k Designs, CheerNo?™.

Honey kitty, =FUKUNEKO=, =Feather=, ::eLDee::, House of Zen, Goth1c0, Alienbear Designs,NONKO romankan, G Field, AITUI, Rose Princess, Gallery fumiwo, Umi Usagi, .+*Cipher*+., Milky House, Blue Blood, -DEMISE-, Bare Rose, KWZ.