FASHION CALENDAR: New York Fashion Week Continues Presented by Maniera and Image Models Agency

New York Fashion Week Presented by Maniera and Image Models Agency continues today and tomorrow.
They have been presenting superb fashion shows that equal to the real life event. Don’t miss the last two days of shows planned as New York Fashion Week wraps up.

★ Wednesday, February 17th ★

★ Thursday, February 18th ★
•3:30-5:30 CLOSING PARTY w/ DJ AZU

FASHION CALENDAR: IMAGE/MANIERA Presents “Breakfast at Tiffany’s” 2/13 2PM SLT

IMAGE/Maniera’s New York Fashion Week Presents: Breakfast at Tiffany’s introducing Tres Beau Designs

Date: 13 February 2010
Time: 2:00 PM SLT
Event Location: 􀀇 ————————————————————————————————————————————————————————————————————————————————————–

On Saturday the 13th of February 2010 at 2PM SLT, Kimmera Madison CEO/Designer of Tres Beau humbly invites you to join Tres Beau Designs team at the Maniera/IMAGE SL New York Fashion Week’s BreakFast at Tiffany’s Show and for a smashing post show party. A flood of new designs will be shown.

We all remember Audrey Hepburn saying as Holly Golightly: “That’s right. I’m just CRAZY about Tres Beau!”

Okay she said Tiffany’s. So what? If Tres Beau had been around she’d have said she was crazy about Tres Beau. You get the idea……………….

At this event, Tres Beau will debut a legion of new work including Kimmera’s new. steamy-hawt, lingerie ensembles, just in time for Valentine’s Day gifting. The question about this lingerie is this? Is it worn inside or out? It’s not clear that many of these new outfits are JUST lingerie to be worn at home, some look like Kim’s formal wear that have a slew of extra layer options. Instead of the normal 8-10 pieces in an outfit some of these have 18 -20.

Kim has been headsdown in PhotoShop for the past six weeks, since the reopening of the Tres Beau mainstore. She’s totally surrendered to her hat obsession this time so we’ll see lots of hats included. She also continues to drape each design in its own astounding custom textures. Again, many of the new outfits povide a myriad of layers not normally included in such things. Running the gamut from spectacular evening wear, to playful party outfits, to accessories, jewelry, shoes and boots these designs rival the best available in SL.

The models for this event are some of the best on SL. We’re honored that they chose to represent Tres Beau in this event. The Maniera/Image models include:
13 Cortes
Aspen Parx
Burningbright Nightfire
Dancer Dallagio
Isabel Brocco ♛ Miss Virtual World 2008 ♛
Katherine Comet
Liliya Avedon
and Maniera Model Management COO: Sami Kutanaga

Kimmera Madison’s Tres Beau is one of SL’s oldest high fashion design destinations. For 2010 Tres Beau continues to energize, and enthrall fashionistas of the SL fashion world with a raging flood of new women’s releases and, trendsetting men’s fashions. The new menswear is carrying on a Tres beau tradition of playfulness with a variety of ways to wear each one. Newly scripted color-changing ties, ascots and cravats are included with some of the newmen’s suits.

Join us in the Tres Beau group to learn of Kimmera’s handiwork well in advance of its release. We’ll be offering frequent specials and discounts to group members.

Don’t miss this……………………………….
Date: 13 February 2010
Time: 2:00 pm SLT
Event Location: 􀀇

For more information regarding Tres Beau or for media who wish to interview Kimmera Madison (CEO/Designer) of Tres Beau, please contact Nave Fall (Tres Beau PR/Marketing/The Strong Persuaders).

Media wanting to tour the location preceding the event can contact Lola Baudin – CEO IMAGE Modeling or Topaz Joubert – CEO Maniera Productions.

Contact Information:

To visit the main shop: 􀀆

To learn more about Tres Beau visit the blog:

To see the Tres Beau Flickr page:

To contact Nave Fall (Tres Beau PR/Marketing) by email:

Interested in blogging about Tres Beau? Contact Nave Fall (Tres Beau PR/Marketing)

© The Strong Persuaders Press Release February 2010 – All rights reserved

FASHION CALENDAR: Image and Maniera Models Agency Presents New York Fashion Week

An event so big it takes 2 agencies to create the spectacular.

11 Fashion shows
3 Parties
8 days to coincide with RL NY Fashion Week.

February 11 to February 18.

Inspired by the Mercedes Fashion Week in New York City

Maniera Model Management
IMAGE Models Agency

February 11th-18th 2010


★ Thursday, February 11th ★

★ Friday, February 12th ★

★ Saturday, February 13th ★

★ Sunday, February 14th ★
• 3 SLT NYFW Valentine’s Gala

★ Monday, February 15th ★

★ Tuesday, February 16th ★

★ Wednesday, February 17th ★

★ Thursday, February 18th ★
•3:30-5:30 CLOSING PARTY w/ DJ AZU

FASHION CALENDAR: A Preview from IMAGE Agency: New York Fashion Week 2-11 till 2-18

IMAGE Models Agency is launching 2010 with a New York Fashion week which is being held in honor of Olympus Fashion Week in New York City. Lola Baudin, the COO of IMAGE Models Agency has lived in New York City and has traversed the very grounds where Fashion Week is held in Real Life. “This project is very special to me because New York City is where I found my deep love of fashion and it is a place I want pay a tribute to in Second Life. Although the concept of Fashion Week isn’t new in Second Life; I wanted to bring my interpretation of New York City and the amazingly fashion forward people who live there.”

The Fall 2010 Collection is set to launch for the week of February 2010-2011 and IMAGE Models Agency will correspond with the same dates in the Second Life grid. Virtual Reality has gotten much press in the recent crash of the economy; even USA Today wrote an article on this recent Trend. People are now turning to shopping and living in virtual world as a form of entertainment since it provides those same values for much less. As Jayne O’Donnell, reporter for USA Today states, “Unlike Reality, Virtual Retail Sales are Hot Especially For Avatars“. But this isn’t just about sales and profits. It’s also about creativity and energy that thrives in Virtual Reality. “The thought and and the ideas behind the designs surpasses anything we can find in Real Life. Unlimited by gravity, production cost, and imagination; Virtual World Fashion is something truly spectacular to be seen and experienced,” Baudin states. It is with this premise that NY Fashion Week has emerged.

Even though the events are still in planning stages, some of most notable Second Life Companies are on board. Maxes Loon of Moolto will be our sponsor for the event. We will hold the Fashion Week on Moolto Event Sim and also be a featured event for Moolto. Topaz Joubert of Maniera Magazine has graciously agreed to sponsor IMAGE Models as well. “We are still speaking with several Second Life companies about sponsorship opportunities including Real Life Fashion Companies,” Baudin states. This is a fashion event not to be missed.


Please check out the IMAGE Agency Site:

*Taken from Image Blog

FASHION CALENDAR: IMAGE Model Agency Presents: The Gift 12/20 3PM SL

IMAGE Models Agency is proud to present
Sunday, December 20th @ 3 SLT


◈ Nymphetamine Boutique ◈
◈ RedStar Creations ◈
◈ WishBox ◈
◈ CheerNo ◈


IMAGE Models cordially welcomes you to our Gothic Winter Wonderland featuring some of the best Second Life’s designers in realms of creativity and imagination. The designers are also the very best of fantasy wear couteliers. As always, IMAGE Models Agency provides original set design, music carefully selected according to the theme and some of the most professional & innovative fashion models on the grid.

◈ Nymphetamine Boutique ◈

Paeoti Pomeray is a designer after a woman’s heart. Established in 2005, Nymphetamine Boutique provides a sensual, and a touch of naughty lingerie and gothic wear that is well constructed and flattering to a women’s body. Nymphetamine newest lingerie collection is sweet as well as flirty. A definite must have for any woman’s wardrobe.

◈ RedStar Creations ◈
Bastian Redstar is the creative force behind RedStar creation who makes some of the best role playing/fantasy skins that is feral and visceral . Featured in BOSL twice, Redstar is best defined as an avant garde skin artist.

◈ WishBox ◈
Whimsical and Effervescent, Wisp Jinn is THE Fantasy Couturlier Wishbox is a fantasy clothing label specializing in imaginative, vivid designs. Bored with the everyday? Believe in magic… Open the Wishbox! You’ll find a special treasure every time.

◈ CheerNo ◈
CheerNo Destiny specializes in men’s fashion and is regarded one of the best haute couture designer for Hommes. Well constructed and masculine; CheerNo quotes “The modern men can be sexy like a girls are.”

IMAGE Agency Models:

✰Annabelle Fleury
✰BridgetMarlane McDonnell
✰Elahna Dyrssen
✰Lauren Mureaux
✰Liliya Avedon
✰Linnda Scofield
✰Lola Baudin
✰Maile Michinaga
✰Phillip Dollinger
✰Seth Diabolito
✰Tempest Rosca
✰Wipster Baxter

✰Seashell Dench

Ethan Haalan CEO of IMAGE

Merry Christmas from Image Models Agency


PRESENTING A Very Image Christmas Video:

INFO: *A traditional Christmas dinner, leads to thoughts from a family member.. which lead to a day dream… of what the perfect Christmas celebration should be – Dancing the night away!*

MODELS: RicoRacer Flux, Seph Ishelwood, Amber Quinzet, Diane HAndschuch, and others.

VIDEO by: Ethan Haalan From Flash Productions

IMAGE models agency
C.E.O – Ethan Haalan
C.E.O – Lola Baudin


IMAGE models agency
C.E.O – Ethan Haalan
C.E.O – Lola Baudin
Runway Coordinator – Cate Honie
—————————————- ———–Brought to you by————————————– —–
FLASH Productions The finest in casual and formal wear that defines James Bond and the Bond women. It is Elegant & Sophisticated with a hint of danger featuring the finest design of

☆ Shiryu Mushashi of Mushashi-Do ☆
☆ Sysy Chapman of Sysy’s ☆
☆ 2408 Alekseev of 24 Shoo Shoes ☆


Amber Quinzet
Anastacia Markova
Burning Bright Nightfire
Cate Honi
Rod Insippo
RicoRacer Flux
Seashell Dench
Seph Ishelwood
Seth Diabolito
Wicca Merlin

Host: CandiO Conteponi
Runway Coordinator: Lola Baudin
Machinma: Ethan Haalan


IMAGE Models Agency cordially invites you to 007 Goldfinger Fashion Show, Saturday, November 28th 1:30 SLT
The finest in casual and formal wear that defines James Bond and the Bond women. It is Elegant & Sophisticated with a hint of danger featuring the finest design of

☆ Shiryu Mushashi of Mushashi-Do ☆
☆ Sysy Chapman of Sysy ☆
☆ 2408 Alekseev of 24 Shoo Shoes ☆


Amber Quinzet
Anastacia Markova
Burning Bright Nightfire
Cate Honi
Rod Insippo
RicoRacer Flux
Seashell Dench
Seph Ishelwood
Seth Diabolito
Wicca Merlin

Host: CandiO Conteponi
Runway Coordinator: Lola Baudin
Machinma: Ethan Haalan

“SCENE” It: IMAGE Models Agency: The Patrizia Blessed Gala Collection

IMAGE Models Agency presented the latest formal and evening wear Collection from Patrizia Blessed of Ardigraf Design as well as a showcase of her new endeavor in jewelry design. The Gala took place at the IMAGE Agency Runway with an original set by Atelier Design which specializes in runway concepts and set build and also in collaboration with Flash productions which will provide videography of this soon to be a memorable event. Using the theme of Ancient Rome, the use of rich fabrics, pillars, and sheer curtains will provide as backdrop to this stunning collection. Fashioned in Italian Haute Couture, PB *Gala* collection is for a woman of refined taste, elegance and one who likes to be noticed.

Whimsical and Effervescent, The PB *Gala* Collection is for the modern women as well as the classic. Patrizia Blessed became a fashion designer in second life just after three months of being a resident here. “This new activity was to awaken a love of old, to design clothes for residents that today have turned into virtual avatars to represent an alter ego who represents us in this very strong international community.” Within a year Blessed has risen to meteoric fame and graced top Second Life magazines and have showcased her work in some of the best known agencies.

*AD By Lola Baudin taken from Image Agency Blog.

Did You Miss the Show?
Lucky YOU, Watch the Video of the Show below courtesy of IMAGE Agency and Ethan Haalan.


Kay Fairey Headshot

Do you recognize her face? You bet!!!

It is with great honor and pleasure to Spotlight one of the most talented, well established and well known models here in Second Life: KAY FAIREY

Kay Fairey's resume boast one of the most accomplished and successful modeling and fashion career here in Second Life but she is sweet, kind, humble and gracious about her accomplishments which include:

– Boulevard Agency, Agency Director & Top Model
– Modavia Supermodel and MFD Features Editor
– Modavia Production Top Model
– Styles of edo, Team edo, Director
– Evane Models Agency, Top Model
– BeStyle Agency, Top Model
– Beauty Avatar Team, Top Model
– BeStar Fashion Club, Top Model
– Elegance International Model Agency Supermodel
– superELITE Model Agency model
– IMAGE Model Agency, Model
– Second Look Studio, Model
– Einstein Model
– AGATA Model Agency Model & Okan (Momma) in SL Japan.
– Mimmi Boa Modeling Academy at Evane Models Agency, Model Trainer
– Show production and coordination

– The Best of SL Magazine, Senior Editor
– Second Life TV Japan, Overseas liason & fashion commentator
– SAOSL (Stunning Avatars of Second Life) Council member

Let’s get to know Kay Fairey and She might share some tips and insights into the SL Modeling World.

Q: Please tell us about yourself how you ventured into the modeling industry.

KF: I came to SL on November 2, 2007 and had been fascinated by SL fashion ever since I ventured out of help island. I spent my first week raiding freebie places and I was already mixing and matching what I found as well as do simple editing such as changing sleeve length to make the outfits look better. Since the original reason that I came here was through my RL job, it was part of my duty to find out what SL was all about and what potential lied in it for RL companies, I was doing a lot of reading about SL at that time while thinking with a marketing mind, what are the things I could do here. Then I read that there is actually a model indsutry in SL when I was reading through a guide book on SL and had already made up my mind to try it out myself.

So the first thing I did was search for model agencies. I didn’t even know there were academies so I thought I’ll start from visiting agencies to see what information I could gather. That’s when I accidentally ran into the CEO of the agency and was told that there was a school I could attend. And that was how I got started.

Q: Please tell us about some of your accomplishments within the modeling industry and describe what would be one of the most defining moments of your modeling career.

KF: My biggest accomplishement? hmmm….did I have any?

I’m not sure if this is an accomplishment as a model but if I can expand my interpretation to include the whole SL fashion industry in general, I feel I was able to shed light to some of the “hidden” Japanese talent and have brought Japan closer to the main fashion scene. This was not a “one way” phenomena too because while the general SL fashionistas turned to some Japanese creators, Japanese residents who had always been shy because of the language barrier started to take their first steps to venture out from thier small SL world. As they gained more confidence, they started to take more pro-active steps to promote themselves. Tukinowaguma is a very good example. At first, I had to talk to the creator a couple of times before she became convinced that she had a larger market than catering to the Japanese residents and a handful of non-Japanese. Now she has many fans in SL fashion and I feel honoured that she trusted my words. And now she even owns a sim for her main store. 😀

So maybe it’s not specifically an accomplishment as a model but I feel I have been an effective bridge between the two different cultures both for creators and more recently for Japanese models. (Two of my ex students are finalists in Miss VW now).

Q: You have certainly established yourself well within the modeling industry. Please tell us what you believe are the essential elements to being a successful model. Do you have any advice for aspiring models?

KF: There are a number of elements, I think, that is crucial to becoming a successful model. Anybody can be pretty in SL and everybody who is willing to spend some extra time fiddling with their avatar can become gorgeous. That means having a pretty avatar will be just a prerequisite and what comes AFTER that is the more important part. Specifically these would be:-

1. Unique look – you certainly don’t want 100 others looking like you.
2. Sense of styling – this is another thing that can make you stand out in a room full of pretty avatars. Unfortunately you either have it or you don’t, so although with training and close observation of what others are doing, you may improve by learning different ways to style but to be really good, you need to have the “eye” and this is something you can’t teach.
3. A high performance PC – unfortunately, the higher the spec of your computer, the better equipped you will be to handle modeling in lag. Being resistant to crash and lag will be an important element to gain the trust of others.
4. Spendable Lindens – again, unfortunately, to style well, you will need sufficient Lindens to be able to buy items you need in order to style without being constained to what might be available in your inventory. In a competitive environment, even this will make a difference.
5. Time – you don’t need to be in SL 24/7, but long enough to style, practice, participate in shows and shoots and shop around for interesting items.
6. Commitment – modeling in SL is VERY competitive especially because we can all be pretty and so many people want to have a try in becoming a model. Those without a strong commitment will not last.
7. Resistance to rejection – being a model, whether it’s RL or SL means you will be facing LOTS of rejections. Contests, castings….and any other occasion that requires selecting models will be rejecting more models that those selected in most cases. If you allow yourself to get devastated everytime this happens, you’ll end up being SL depressed. Unlike RL, nobody is forced to stay in SL which means we come here to have fun and to realize a dream that we can’t in RL. So why force yourself to be unhappy? You need the nerves to face rejections, swallow it, learn from it and move on. And more importantly not whine about it!
8. Personality – you can’t make it alone no matter how pretty and unique your look is. You need the support of fellow models, show organizers, designers, creators and whoever else that might be involved. If these people hated you, how can you get the support? A good personality is a LOT more important in SL than in RL since in RL, where you have no sliders to alter your looks, some popular models can get away with being a little less than ideal in personality. In SL, however, who wants to work with an unpleasant person?
9. Luck – in Japan, there is a saying. Good luck is part of a talent. Whether you agree or not, you certainly need an eye to see luck when it comes your way and a long enough arm to grab it before it goes past you.
10. PR/publicity capability – you don’t have to be in PR/publicity as a job. But becoming a successful model means building “your brand/brand image as a model”. And to do that effectively, you need to have a good sense of how to execute PR effectively for yourself. Again, you can learn from others but this is something that can’t be taught. You either have it or you don’t.
11. English capability – again, unfortunately the primary language in SL fashion is English and although you don’t have to be perfect, you need enough English language capability to understand what your client or photographer wants and be able to question it if you are not clear. Of course English will be necessary to enable basic communication during shows/shoots as well.

There may be others and I can almost hear voices saying “jeez……”. lol But remember, these are elements you might need to be a very successful model. You may not need all of the above just to model, but becoming one of the top requires you to weed through many obstacles and survive through a very tough competition. And in that environment, lack of any elements listed above becomes a big disadvantage against those who have them.

I have heard so many starter models say “but I think my avatar is gorgeous. Why am I not getting anywhere?” I particularly recommend those to read the above and think hard what you might be lacking. Of course, the reason can be elements you can’t see such as 6. Commitment or 9. Luck.

Also remember that you can still be a model without all of the above. For example, even if you didn’t speak a word of English, you can still model within your language groups.

OMG did I write all that? o.O
Q: What do you like and dislike about modeling?

KF: I like everything about modeling. I love simply walking in shows, styling looks, getting exposure for the designers, planning and producing shows, shopping, see happy designers when I was able to help thier sales, helping other models, helping starters, sharing store information (I never never never keep anywhere a secret)….simply every aspect of modeling is a joy for me.

I thought hard about what I may not like. And I still can’t find anything. So….none.

Q: Finally, please tell us what motivates you to be a model. Who inspires you the most and what is your inspiration?

KF: I think my answer to #4 answers this. Every aspect of being a model motivates me. I get inspiration from anything and everything I see. RL fashion, SL fashion, movies, magazines……even riding a train or subway as I watch what others are wearing and how they style themselves. Ah and I mustn’t forget….my mood of the day. How I am feeling that particular day will most likely inspire me to style in certain ways.

Q: Please feel free to share anything else you wish to add such as any additional comments etc.

KF: SL is a wonderful place to have fun and make your dream come true. And modeling, for those who like fashion, is certainly very fun. Although I listed many elements that a top successful model would need to make it to the top, that didn’t mean I have it all. It was just my objective observation. So if you are in for a challenge, dive in and you can still have lots of fun even if you are not perfect with all the elements. In fact, it’s rare to find somebody who has it all.

Parting Words From Kay: – Treat all avatars with kindness. There are real people behind avatars with feelings and emotions.

To learn more about Kay Fairey, Please visit her blog and links below:

– English blog: The Style File

– Japanese blog: Kayのモデル日記

– Flickr page

Desir Mia Dress (photo taken at Angel Manor Estates)

– BOSL website

Kay Fairey Geisha by Senna

*Picture Credits: Head shot is by kikunosuke Eel and the kimono shot is by Sennaspirit Coronet.

Please kindly leave comments and say hello to our Model Spotlights. =)

CONFESSIONS Agency Spotlight: IMAGE Models Agency

IMAGE models agency


IMAGE MODELS AGENCY has been created to provide the fashion industry with models who are exceptionally capable of representing the designer’s creations with flare and ease.

The plan is to keep IMAGE a tight niche group of dynamic models who have integrity and superior work ethics.
IMAGE MODELS AGENCY have a very high standard in their expectations of their models because they want to provide the best for their clients. Every model who wants to go to an IMAGE casting call must be FIERCE and be READY to walk a super long and challenging runway. Oh and they check every inch to make sure all the prims are properly attached and where it should be.

IMAGE models agency provides SL’s fashion industry with dynamic and exceptional professional models. We are a full service modeling agency offering original runway design and videography using innovation, cutting edge technology and versatility.

IMAGE Models Agency is a full service agency within Second Life. We represent established models with vast experience but also nurture up and coming ones to represent the new faces of tomorrow. We pride ourselves in innovation, cutting edge technology and versatility. IMAGE Models represent the leaders within the Second Life Fashion industry with their professionalism, dedication and impeccable work ethics.

We are a core group of select models chosen for their uniqueness and recognition of their talent. The models themselves offer myriad of experience including print, mannequin and runway. Not only are they models, but they are also writers, builders, agency directors, and teachers. We also offer a decade of Real Life marketing and branding experience working with some of the top fashion brands including Diesel and premier event management companies such as the Opium Group.

IMAGE Services include

☆ Fashion Show: Conception Development and Execution. Including an original set according to concept and running the entire show with models, coordinators and event photographers. Videography is also available at any of our fashion shows.

☆ Music Video and Machinima

☆ Photography

☆ Model Consultation and Development

☆ Brand Marketing

☆ Store Grand Openings and Event Management

We welcome new designers as well as established ones. We are seeking dynamic and innovative people to collaborate with and enrichen the Second Life experience for all.

CEO – Ethan Haalan
Head Model – Lola Baudin
Runway Manager – Cate Honi
Location: Bagheera (166, 22, 38)


Let’s Ask CEO Ethan Haalan.

Q: What attributes must a model possess in order to gain admission into your agency?

EH: Attributes a model must possess in order to be in IMAGE models agency are: Well, they should have a good personality, a good understanding of how second life works, a passion for modeling, be Unique , something that makes them stand out, should be able to walk a runway. Those are the basis to what you would need if you were considering admission into IMAGE models agency.

Q: Is a potential candidate for your agency required to undertake training specifically with your model academy?

EH: No, any model/upcoming model looking into becoming an IMAGE model do not need to take any “COURSES” with the agency. It’s not required for the simple fact that it isn’t necessary if they already have training.

Q:There is a general perception amongst models that some agencies only hire those who have established a reputable name for themselves, whether it be with a top-tier agency or otherwise. Is this important to you? Model training aside, are you willing to take a chance on a model who is new to the industry?

EH: As far as who I accept into the agency, no – names, or titles don’t matter to me, I LOVE, LOVE, LOVE absolutely LOVE a fresh face, I love to see someone new walking a runway, it literally makes me smile to know, WOW – look what you can do and know that they can possibly be one of SL’s next supermodels. As far as having training at all, you MUST have training, some sort of training, because not only for our sake, but for the models, you should know what you’re getting into, what the agency asks of you, what you would be capable of doing, and how you would go about it. But as I said before, if you are a model under the radar with training, and you can add some sort of fierce-ness to my runways then hey! welcome to IMAGE :).

THANK YOU SO MUCH, Ethan Haalan and IMAGE AGENCY for letting us interview you and for sharing with our readers what IMAGE AGENCY is all about.

ARE YOU FIERCE ENOUGH TO BE AN IMAGE MODEL? Please Tell Us What You Think And Leave A Comment. TY.