Evane Models Agency presents: Azoury show !!!!



Evane Models Agency presents: Azoury show !!!!

Photo and concept Diconay Boa
Model: Mimmi Boa

On May 7th 01:00 PM SLT Evane Models Agency is proud to invite you to join us in:
“Azoury fashion show”
The best of Azoury on stage
the best creations, the most representative clothes, shoes, boots, dresses……all for your delight!
Mark the event on calendar!

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EVANE Presents Mimmi Boa Academy GRADUATION SHOW!!!!!!!!!!!!!

EVANE Presents Mimmi Boa Academy GRADUATION SHOW!!!!!!!!!!!!!

Mimmi Boa Modeling Academy graduation show is on January 24th at 01:00 PM SLT!!!!
OMG don’t miss the show supported by the amazing MIAMAI!!!!
you will see casuals, formals and hairs!
Thanks also to Morgane batista and Zeb&Sly to help us with poses!

I will wait for you my friends, mark it on calendar!!!!!
WOOOOOOOOOOOOT!!!!!

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EvaneModels agency presents: Shym’s premiere show!

EvaneModels agency presents: Shym’s premiere show!

Photo courtesy Cherie Parker for Shym’s
ADV models from left to right: Mimmi Boa; Shym Mosely; Fauve Beaumont, Luralie Bailey; Angels Milena
Edit pic by Diconay Boa

Shym’s premiere show on January 4th 01:00 PM SLT!!!!!

My dear friends save the day on calendar and be present on Evane main stage for the incredible show of Shym’s!
Shym Mosely, talented and skilled model and designer being a celebrity in the world of Second life fashion with an outstanding collection od cocktail dresses, elegant evening creations and gowns you couldn’t miss!
Evane models proudly present the very best of Shyms for the first time on stage, an event to celebrate the new year with friends, fashion, elegance and couture!

…….if you miss it……. you are FOOL!!!!! :p

Host and dj the fab Giela Delpaso
Show director: Angels Milena and Salvo Waydelich

Models were been casted by Miss Shym Mosely

Lead Model: Mimmi Boa

Models:
Giuls Scarpulla
Rissa Friller
Veronica Krasner
Nala Kurka
Leah Portland
Shena Neox

And Caoimhe Lionheart ( not already graduated but selected in the audience side by the designer for the unique apparence and look)

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“Christmas Fashion” Dec 22nd by Evane Models

“Christmas Fashion” Dec 22nd by Evane Models

A very exciting show is upcoming!
on December 22nd at 02:00 PM SLT
Organization by Evane Models Agency
We will show you the most interesting selection of the renowed brands :
“Gold in The night” by Elisea Carter
and
“Lady Mor” by Morea Ruby

Models:

Anna Sapphire
Dahlia Joubert
Madeleine Dollinger
Mavi Beck
Mimmi Boa
Payton Heron
Poptart Lilliehook
Sweetalicious Starsider

Host and DJ : Giela Delpaso (the sensual mermaid)
Direction: Angels Milena

On stage other Evane grads, trainee and models will amaze you in a cute coreography!
….omg…. needs more to run and enjoy?????????

http://slurl.com/secondlife/KLIO/53/62/46
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Evane models presents *RED PASSION* show


Evane models presents *RED PASSION* show

Evane Models Agency proudly presents the new winter collection of
“RED PASSION* the well renowed brand of the italian designer Katiuscia Vollmar!
Join us on December 2nd at 01:00 PM SLT on Evane Main Stage and get ready to be delighted by the new creations of this great fashion brand!

Show Direction: Mavi Beck
Set concept: Darkevilone Demonia
Hosting and script: Mimmi Boa
Music by Giela Delpaso
ADV texture and invite: Diconay Boa ( also the model in this stunning pic)

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Mimmi Boa Academy Graduation Show

Mimmi Boa Academy Grad show

Incredible program for Mimmi Boa Modeling Academy on November 8th!!!

at 01:00 PM SLT the graduation show of Mimmi Boa’s class with the stunning creations of the renowed italian brands: “Glamour Style” by Christy Hamer
and “Innuendo” by Ciccia Bergamasco.

At 02:15 Graduation show of Angels Milena’c class with the fab creations of Atelier Bonetto!

Come and support us in this fashion event!

OMG!!!!!
If you miss it you are fool !!!!!!!

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Evane presents: “Glamour style and Innuendo”show! 10/22 1PM SLT

Evane presents: “Glamour style and Innuendo”show!

Concept and lay out: Diconay Boa

Another amazing show will be produced by Evane Models Agency!
On October 22nd at 1Pm SLT

“Glamour style and Innuendo” by Christy Hamer and Ciccia Bergamasco
two designers for a big fashion show we will held in their main store!
you are all invited my friends!!!

EVANE Fall Show 9/30 1PM SLT

. Evane Fall Show .

E V A N E Fall Show

powered by:
Aleida
Angel Dessous
DD Style
Donna Flora

__________________________________________

Im sure you won’t miss one of the new upcoming events from EVANE MODELS AGENCY!

It will be held on 30th September at 1pm slt

NOT to be missed!
__________________________________________

Models on the show:
Dahlia Joubert
Anna Sapphire
Poptart lilliehook
Emma Portilo
Shae Sixpence
Giada Oh
Leandra Breen

__________________________________________

Model, photography, pose and design by Diconay Boa

Evane Models presents ” The Best of Bliss Couture” 9/23 12 Noon SLT

Evane Models presents ” The Best of Bliss Couture”

I’m glad to invite you in the extraordinaire world of Bliss Couture during the International Model Convention!
Evane Models will present on the main stage the best of the legendary brand of Amutey Decuir!

The show will be held on September 23rd at noon and i thanks Giselle Temple , director and GM of the Modeling Convention to give us the possibility to show you such a fab creations in a great show i hope you will love!

INTERNATIONAL MODELLING CONVENTION 2010

Update 8.12.10

INTERNATIONAL MODELLING CONVENTION 2010

September 22-26, 2010

Torches are lit in the spirit of the Olympics! The spirit of cooperation! The spirit of sharing knowledge, showcasing our businesses, growing both personally and professionally through sharing and helping others to do so!

See Updates on the convention website: http://imcsl.wordpress.com/schedule-of-events/

ALL TOGETHER ON ONE SIM!
The latest information, tools, fashions and experts!

TOOLS! Model’s HUD’s, poses, makeup and more!
SHOES! How to get the color right!
SEMINARS! FORUMS! AGENCIES! ACADEMIES! FASHION SHOWS!
SPEAKERS!

Save the dates, you will not want to miss this exciting and informative event for everyone involved in the modeling and fashion world. Watch for us in BOSL Magazine!

For More Information on participation please contact:
Giselle Temple, CEO Premiere Modelling Agency
Convention Coordinator

http://imcsl.wordpress.com
http://slurl.com/secondlife/Mondani%20Tesori/58/204/3000

CONVENTION SHOWS (more to come)

SCHEDULE OF EVENTS TO DATE:

WEDNESDAY, SEPTEMBER 23, 2010

11:00 am CONVENTION KICKOFF & WELCOME – Giselle Temple
12:00 pm LADY THERA Fashion Show
1:00 pm Keynote Speaker: MIMMI BOA
2:00 pm SEMINAR: SHOES: Getting the Color Right: Dancer Dalligio
3:00 pm SEMINAR: Blogging: The Write Way to Give Fashion a Face: Sequoia Nightfire
4:00 pm POBA INDIA Fashion Show

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THURSDAY, SEPTEMBER 24, 2010

12:00 pm EVANE Fashion Show
12:00 pm DEMONSTRATION: Perfect Pose Preparation: Arisia Ashmoot of BODY TALKING
1:00 pm FORUM: AGENCY PRESENTATIONS
2:00 pm DEMONSTRATION:: KATHERINE COMET – Vanity Tour Presentation
3:00 pm FORUM – Models Being Paid for Work: Sabine Blackburn & Others
4:00 pm BLACKLACE FASHION SHOW

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FRIDAY, SEPTEMBER 25, 2010

11:00 am Fashion Show TBA
12:00 pm SEMINAR: Talyia Tarber : It’s Not Fashionable to be Laggy
1:00 pm FORUM: Content Theft and How To Identify Countefeit Items (othes may join)
2:00 pm HISTORY OF MODELING – A FIVE YEAR OVERVIEW – Nemi McCoy
3:00 pm PHOTOGRAPHY
4:00 pm Fashion Show TBA

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SATURDAY, SEPTEMBER 26, 2010

11:00 am TRES BEAU FASHION SHOW
12:00 pm KEYNOTE SPEAKER: FROLIC MILLS
1:00 pm SEMINAR: SUPERELITE – Amber Quinzet
2:00 pm SEMINAR: SETH Diabolito
3:00 pm SEMINR: Astrokris Messmer: “The Agency / Model Relationship”
4:00 pm ORAGE Fashion Show

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SUNDAY, SEPTEMBER 27, 2010

11:00 am iC MOTIONS FASHION AGENCY Fashion Show
12:00 pm SEMINAR: Superelite’s Own Lorelei Maggs
1:00 pm DO’S & DON’Ts of SCRIPT WRITING – Blackbarbie Bravin
2:00 pm FORUM: Evaluating SL Viewers for Modeling (others may join)
3:00 pm SHAPE SHIFTING with blackLiquid Tokyoska
4:00 pm PURPLEMOON Fashion Show

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A sampling of convention blogs:

http://imcsl.wordpress.com
http://wiccamerlin.wordpress.com
http://styleandaddict.blogspot.com
https://csltm.wordpress.com
http://blacksheepbyfuzzlennie.wordpress.com
http://portland100.wordpress.com/2010/08/01/

FASHION CALENDAR: EVANE Presents Luxury Fashion Show – Bliss Couture

The most representative creations of Bliss Couture matched with the unbeatable jewels of Alienbear Designs on stage presented by:

Mimmi Boa: Miss Bliss Couture 2010
Kay Fairey
Bety Dudek
Chirzaka Vlodovic
Beloved Aries

Host Caymon Zhora
Show Director and producer: Mimmi Boa
Music: by dj Aris

bliss-couture.blogspot.com/2010/05/bliss-couture-luxury-f…

FASHION CALENDAR: EVANE Presents Red Passion 5/20 1PM SLT

EVANE MODELING AGENCY will held this fantastic fashion show sponsored by RED PASSION, the brand of the adorable italian designer Katiuscia Vollmar!

Thursday 20th May . 1 pm slt on Main Theatre of Evane Modeling Agency

Better you don’t miss it. Our Evane Top Model will rock the runways, and they are:
.Mimmi Boa
.Diconay Boa
.Leandra Breen
.Agtaope Carter
.Payton Heron
.July Raymaker
.Alli Vela
.Raphaella Nightfire

Still wanna miss it?

FASHION CALENDAR: EVANE Presents “Avant Garde” 4/24 1PM SLT

Photo courtesy Brie Pinazzo
A concept and organization by Evane Fashion Director Darkevilone Demonia

AVANT GARDE SHOW
with the following incredible designers:

Leezu
House of Beninborough
Exclusiva
Kunglers
24 Shoo Shoes

APRIL 24TH 1PM
EVANE MAIN STAGE
AUDIENCE ON EVANE VIP AREA

FASHION CALENDAR: Evane Presents Anubis Sim Launch 4/15 1PM SLT

Photo by Hermes Kondor
Model: Mimmi Boa

My friends, keep tuned with Evane Models Agency and Mimmi Boa Modeling Academy!
On April 15th, you are all invited to the great launch party of Anubis Hartunian!
Great fun and opportunities: Fashion shows of “Anubis Style” and ” la Forgia Jewels”;
lovely gifts for the guests and one big surprize……we will launch also a new awesome brand ( shhhhhhhhhh, for now it’s a secret)
Book your calendar on 15 April 1PM SLT for this unbeatable event and get ready to be amazed!

“SCENE It”: SW/MB & EVANE Spring Fashion Event Video

SW/MB Spring Fashion.

It’s Spring!fashion show
March 21, 2001 1.00 pm SLT

Two Top Agencies collaborate and produce a hot spring fashion event sure to get
your attention.

SW/MB Fashion Production
Salvo Waydelich, Owner
Mimmi Boa, CEO

EVANE
Mimmi Boa, Owner
Salvo Waydelich, CEO

Host:Queen Watanabe

Designers:

ANUBIS STYLE
SARTORIA BY TRAVELLER BADE
BARESKINS
DOJO
DADINA DOSEI
LAPOINTE & BASTCHILD
BI BEAUTY

Models:

Mimmi Boa
Agtaope Carter
Dahlia Joubert
Mavi Beck
Alii Vella
Ellendir Khandr
Salvo Waydelich
Tesan Lane
Daniele Eberhardt
Jarl Soderstrom

Film*Editing
PriMajicka Studios
Synthia Quintessa, CEO

“Scene” It: Evane Model Agency Presents “Angel Dessous” Video

EVANE Model agency brings back Old Hollywood Glamour in Designs presented by Angel Dessous.

EVANE Model Agency
Mimmi Boa, OWNER

Designer
Angel Dessous

Evane Models
Mimmi Boa as Greta Garbo
Leandra Breen as Sophia Loren
Diconay Boa as Jane Russell
Poptart Lilliehook as Grace Kelly
Linnda Scofield as Lauren Bacall
July Raymaker as Rita Hayworth
Livia Mastroianni as Audrey Hepburn
Payton Heron as Liz Taylor
Agtaope Carter as Marilyn Monroe

Film & Editing
PriMajicka Studios
Synthia Quintessa, CEO
Constantine Carpaccio, CEO

FASHION CALENDAR: Evane Presents a Charity Auction for Haiti 2/15&16 1PM SLT

Mimmi Boas agency : Evane Models decided to do something to support Haiti.
As with Maseno Project, Evane will organize two shows with auction on 15 and 16 February at 1PM.
Evane Models and Evane Top models will present the incredible dresses created by the following awesome and generous designers for the event . They will auction unique dresses created for the event or from their current collection but realized in a unique special colour not for sale!
Salvo Waydelich, Leandra Breen and Diconay Boa are the directors of the project.

Designers:

01. Aleida by Aleida Rhode
02. Angel Dessous by Nando Korobase
03. Anubis Style by Anubis Hartunian
04. Alatiel Fashion by Altiel Malies
05. Alb Fashion by AnaLee Balut
06. Donna Flora by Squinternet Larnia
07. Ginevra Lancaster
08. Le Charme Fashion by Ramona Planer and M. Marjeta
09. Paty by Emy Burt
10. Sartoria by Traveller Bade
11. Aurora Borealis jewels by Sequoia Nightfire
12. Gems and Kisses by Deliziosa Vendetta
13. Tres Beau by Kimmera Madison
14. Thea Tamura fashion by Thea Tamura
15. Bliss Couture by Amutey DeCuir
16. Violator by Soraya Vaher
17. AZUL by Mami Jewell
18. DD Style by Dadina
19. MiaMai by monica Outlander
20. Body Study by Diconay Boa
21. Abstract Reality Designs by Leilani Muircastle
22. Ora Trei by Potnia Theas
23. Mohna Lisa
24. Son!a by Sonia28 Jie
25. Sensuele Lingerie by Mirko Panacek
26. Ambergris Baphomet for Ambergris Deadly Fashion
27. Pacadi Jasha by Lotta Shelman
28. Atelier LaBubú by Boston Westland
29. Aimesi Skins by Mea Carnell
30. Kay Fairey
31. *OC* Orage creations by Elettra Gausman
32. Paty by Irisblond and Myllis Allen
33. Innuendo by Ciccia Bergamasco
34. Lemania Indigo Designs by Lemania Indigo
35. Chantkare by Applonia Criss
36. Jolie Creations by hashanty yifu & Miria Moonbeam
37. DIVINE COUTURE by Anna Rokocoko & christy hammer
38. Gracefull lilly by Talia Lefavre
39. RED PASSION* by Katiuscia Vollmar
40. Faster Pussycat by Honey Bender
41. Fellini Couture by Joy Fellini
42. Xavier Thunders XTC Leather
43. B! Fashion by Barbarella Cioc

WE NEED YOUR HELP TO HELP!!!!

Thank you everyone!
“Ocean is made by drops”
Mimmi Boa
Evane Models Agency Owner and General Manager

CONFESSIONS MODEL SPOTLIGHT: Mimmi Boa

mimmi4

When you hear the word SUPERMODELS, Mimmi Boa is one of the names that popped up in the Second Life World of Fashion. Mimmi Boa is a multi-faceted beauty who combines a stunning unique look with a high degree of professionalism and a totally amazing fashion sense. She has made a name for herself through her hard work, dedication and her fantastic sense of style.

It is with great honor to present MISS Virtual World 2009:
Mimmi Boa

mimmi

1. Please tell us about yourself how you ventured into the modeling industry.

I was a model in RL and it was natural for me to plan the same career also in SL.
When i decided to start at international level I practiced a lot to have a perfect confidence with the “pixel catwalks” , walked tons of miles on the lil beach in front of my home and when i thought i was ready i promoted myself all the way.
My hard work and good skills helped me to reach all my targets in few time.
I really pushed myself to the limit to have a good preparation on stage and to create a unique avatar with a very personal look.

2. Please tell us about some of your accomplishments within the modeling industry and describe what would be one of the most defining moments of your modeling career.

My career is full of wonderful moments:

– the first big target i reached was to be hired by the most important agencies of SL;
– the second great target was becoming a Modavia Supermodel after only few months from the time i started to model ( My adorate Dea Mills) wrote to me that day the most special words i’ve ever heard in SL and i keep that notecard as a precious treasure.

-To won some important contests was a great satisfaction too but the highest moment of my career was, as you can obviously imagine, to be crowned Miss Virtual World 2009.This is surely the biggest target ever for a model, the top of the tops and nothing can be compared to this huge media event!

-My modeling academy is another great satisfaction and my agency too.

BTW here the list of my agencies and the most important achievements

Modavia Supermodel
Avenue Models
Modavia Production Model
Boulevard Top Model
Premiere Supermodel
BeStyle Head Model
UVogue Top Model
Glitter’s Model
SL Supermodels
Evane Head model
GIA Glance Supermodel model
Indyra’s live Model
Starlight Top model
ModelX Top model
Tres Jolie Model
Chambre du chocolat Model
Studio Red Model
SuperElite Head Model and model trainer
EIMA Supermodel
Neiva Kumasi Supermodel Model
Sexy2nd Top Model
Premiere modeling Supermodel
SWMB Headmodel
Starlight Top Model
Lionskins Top Model

– Owner of Evane Models Agency
-Owner of “mimmi Boa Modeling academy”
-Co Owner of SW&MB fashion productions
– Miss Virtual World 2009 (Miss SL Universe 2009)
– Miss Italy
-Winner of the international contest Miss Best of Fashion 2008
-Winner of the “Audacious Summer model contest” 2008
-Winner of the catwalk winter model contest of Evane models.
-Winner of the Sana Models’s runaway contest (Top model rank and testimonial on the logo agency)
-Miss Jen School: testimonial 2008 for the italian model agency “jen school and service”
-Choosen as one of the new Indyra models from the contest “Indyra Model search”
-Commercials for Ewing fashion
-Commercial directed by Ted Nichols with Modavia Supermodels
-Commercial with Modavia Supermodels for Miss Costarica movie
Testimonial for the International designer Edo Tone of “Style of Edo” for the special “Mimmi Line”
-Testimonial of the italian designer Delia Auer
-Testimonial of the designer Anubis Hartunian
-testimonial of the brand “Azul” by Mami Jewell
-Modelled for Chambre du Chocolate televised fashion show on SLTV
-Modelled for Nardcotix televised fashion show on SLTV

-in 2008 Involved as Top model and P.R. in the Maseno project to support “Maseno orphanage” in Kenya (we organized fashion shows with auction to support these poor children)

-Cover girl for Bestyle magazine september 2008
-Covergirl for “la Stela magazine” september 2008
-Model of the month in the Avenue models magazine September
-Covergirl for “Bestyle” magazine november
-Covergirl as Miss Virtual World for BOSL January 2009 Issue
-Covergirl as Miss Virtual World for Slexy magazine january Issue
-Covergirl for Essence of Style Issue 3
-Covergirl for Bestyle issue 3
-Interview as Miss Virtual World in almost every magazine of the grid for january issues.

-In 2009 Chief of the “Maseno Project II” garments of hope, organized a fashion show marathon to raise funds for the “Nest rescue Centre” in Luanda- Kenya.
raised over 4.000 USA dollars!!!!!!!!!!!
This is my proud!

-Miss Bliss 2010 Finalist

Performed in approximately more of 400 fashion shows for the above mentioned agencies and for famous international and italian designers.
I really forgot lot of the events i preformed, there are too much!

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3. You have certainly established yourself well within the modeling industry. Please tell us what you believe are the essential elements to being a successful model. Do you have any advice for aspiring models?

In SL is easy to be beautiful with a bunch of lindens and you can be a great doll but if you think this is enough to be a supermodel you are totally wrong!
A Supermodel must be unique and unique doesn’t mean beautiful, means to be different and outstanding from the crowd.
You can buy skins, shapes, outfits but you couldn’t buy attitude, good taste, good manners….. you must have it in your “DNA”
I usually tell to my models that i don’t make miracles, i just teach how to be a good model but their skills will makes the difference!
The most important thing is to understand we are models not actresses so our job is to “give life” to the creations we wear.
The first thing to remember is to find the best way to let the outfit you are wearing outstanding and how let it “shine” for an outstanding final results!

I can also say is very important to keep in mind the following points:

– dare to be different
– explore
– experiment
– be special
– create your own look (people must recognize you at first sight)
– RULE THE TRENDS!!!!!!
– learn to match the right accessories with the different styles.
– remember: better less stuffs but fabulous than tons of trash!
– Be always perfect because people is expecting to be inspired by you ( as in Rl happened with famous people)
– Be reliable, be nice, help people, be humble and smile!!!
– Stay out of gossips, don’t get involved in dramas.
– Be natural because the trend in the SL modeling is to be, the most you can, close to RL.
– And at the end of all don’t forget this is not your main life; take it easy, do your things seriously but remember this is a pixel world!

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4. What do you like and dislike about modeling?

Those are the things i dislike not only in the modeling but generaly:

I dislike bad manners, envy, jelous and greedy people and who doesn’t have respect of others.
I dislike bad attitudes and who spit poison on people just to hurt!
I HATE fake persons who act cute and kind just to reach something.
Remember Mimmi Boa is smart enough to understand who is “liking” just to have something back……
I’m nice but not stupid and don’t forget under Mimmi there is an “Iron” woman with a good working brain.

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5. Finally, please tell us what motivates you to be a model. Who inspires you the most and what is your inspiration?

I believed that modeling in SL was the natural continuation of a career begun years ago in RL and ended abruptly due to force majeure ( a terrible car crash).I don’t stay here to tell you what’s happened, most of you just know but this is not the point i only just moved in this virtual world what I knew and did in real life.
I was skilled in my “main life” and I’m skilled in my “pixel life” that’s simple and the fact i have a good ability to match stuffs and a good taste surely helped me a lot.
I don’t have any inspirations i prefer to inspire others!
I love to help and encourage my students and models and I’m like an “auntie” to them.
Probably I’m very picky but i want my models on the top and so i let them work hard!

6. Please feel free to share anything else you wish to add such as any additional comments etc.

I wanna thank you both guys for this great project and for involving me!
My English is not a good one, as you know I’m Italian but i really hope you understand what i told *giggles*
Sl must be a lovely way to have fun,to relax, to express your personality doing something you couldn’t do in your “main life” not a way to hurt and and also to help who needs an hand, i still don’t understand why some people use it to hurt others and acting horrible but let me say losers in RL are losers also in SL!

Love
Mimmi Boa

mimmi2

We thank you Mimmi for allowing us to spotlight you.
We wish you all the best on your future endeavors in SL as well as RL.

Don’t forget to comment on Mimmi Boa’s spotlight! Your feedback is always valued 🙂

CONFESSIONS MODEL SPOTLIGHT: Kay Fairey

Kay Fairey Headshot

Do you recognize her face? You bet!!!

It is with great honor and pleasure to Spotlight one of the most talented, well established and well known models here in Second Life: KAY FAIREY

Kay Fairey's resume boast one of the most accomplished and successful modeling and fashion career here in Second Life but she is sweet, kind, humble and gracious about her accomplishments which include:

– Boulevard Agency, Agency Director & Top Model
– Modavia Supermodel and MFD Features Editor
– Modavia Production Top Model
– Styles of edo, Team edo, Director
– Evane Models Agency, Top Model
– BeStyle Agency, Top Model
– Beauty Avatar Team, Top Model
– BeStar Fashion Club, Top Model
– Elegance International Model Agency Supermodel
– superELITE Model Agency model
– IMAGE Model Agency, Model
– Second Look Studio, Model
– Einstein Model
– AGATA Model Agency Model & Okan (Momma) in SL Japan.
– Mimmi Boa Modeling Academy at Evane Models Agency, Model Trainer
– Show production and coordination

– The Best of SL Magazine, Senior Editor
– Second Life TV Japan, Overseas liason & fashion commentator
– SAOSL (Stunning Avatars of Second Life) Council member

Let’s get to know Kay Fairey and She might share some tips and insights into the SL Modeling World.

Q: Please tell us about yourself how you ventured into the modeling industry.

KF: I came to SL on November 2, 2007 and had been fascinated by SL fashion ever since I ventured out of help island. I spent my first week raiding freebie places and I was already mixing and matching what I found as well as do simple editing such as changing sleeve length to make the outfits look better. Since the original reason that I came here was through my RL job, it was part of my duty to find out what SL was all about and what potential lied in it for RL companies, I was doing a lot of reading about SL at that time while thinking with a marketing mind, what are the things I could do here. Then I read that there is actually a model indsutry in SL when I was reading through a guide book on SL and had already made up my mind to try it out myself.

So the first thing I did was search for model agencies. I didn’t even know there were academies so I thought I’ll start from visiting agencies to see what information I could gather. That’s when I accidentally ran into the CEO of the agency and was told that there was a school I could attend. And that was how I got started.

Q: Please tell us about some of your accomplishments within the modeling industry and describe what would be one of the most defining moments of your modeling career.

KF: My biggest accomplishement? hmmm….did I have any?

I’m not sure if this is an accomplishment as a model but if I can expand my interpretation to include the whole SL fashion industry in general, I feel I was able to shed light to some of the “hidden” Japanese talent and have brought Japan closer to the main fashion scene. This was not a “one way” phenomena too because while the general SL fashionistas turned to some Japanese creators, Japanese residents who had always been shy because of the language barrier started to take their first steps to venture out from thier small SL world. As they gained more confidence, they started to take more pro-active steps to promote themselves. Tukinowaguma is a very good example. At first, I had to talk to the creator a couple of times before she became convinced that she had a larger market than catering to the Japanese residents and a handful of non-Japanese. Now she has many fans in SL fashion and I feel honoured that she trusted my words. And now she even owns a sim for her main store. 😀

So maybe it’s not specifically an accomplishment as a model but I feel I have been an effective bridge between the two different cultures both for creators and more recently for Japanese models. (Two of my ex students are finalists in Miss VW now).

Q: You have certainly established yourself well within the modeling industry. Please tell us what you believe are the essential elements to being a successful model. Do you have any advice for aspiring models?

KF: There are a number of elements, I think, that is crucial to becoming a successful model. Anybody can be pretty in SL and everybody who is willing to spend some extra time fiddling with their avatar can become gorgeous. That means having a pretty avatar will be just a prerequisite and what comes AFTER that is the more important part. Specifically these would be:-

1. Unique look – you certainly don’t want 100 others looking like you.
2. Sense of styling – this is another thing that can make you stand out in a room full of pretty avatars. Unfortunately you either have it or you don’t, so although with training and close observation of what others are doing, you may improve by learning different ways to style but to be really good, you need to have the “eye” and this is something you can’t teach.
3. A high performance PC – unfortunately, the higher the spec of your computer, the better equipped you will be to handle modeling in lag. Being resistant to crash and lag will be an important element to gain the trust of others.
4. Spendable Lindens – again, unfortunately, to style well, you will need sufficient Lindens to be able to buy items you need in order to style without being constained to what might be available in your inventory. In a competitive environment, even this will make a difference.
5. Time – you don’t need to be in SL 24/7, but long enough to style, practice, participate in shows and shoots and shop around for interesting items.
6. Commitment – modeling in SL is VERY competitive especially because we can all be pretty and so many people want to have a try in becoming a model. Those without a strong commitment will not last.
7. Resistance to rejection – being a model, whether it’s RL or SL means you will be facing LOTS of rejections. Contests, castings….and any other occasion that requires selecting models will be rejecting more models that those selected in most cases. If you allow yourself to get devastated everytime this happens, you’ll end up being SL depressed. Unlike RL, nobody is forced to stay in SL which means we come here to have fun and to realize a dream that we can’t in RL. So why force yourself to be unhappy? You need the nerves to face rejections, swallow it, learn from it and move on. And more importantly not whine about it!
8. Personality – you can’t make it alone no matter how pretty and unique your look is. You need the support of fellow models, show organizers, designers, creators and whoever else that might be involved. If these people hated you, how can you get the support? A good personality is a LOT more important in SL than in RL since in RL, where you have no sliders to alter your looks, some popular models can get away with being a little less than ideal in personality. In SL, however, who wants to work with an unpleasant person?
9. Luck – in Japan, there is a saying. Good luck is part of a talent. Whether you agree or not, you certainly need an eye to see luck when it comes your way and a long enough arm to grab it before it goes past you.
10. PR/publicity capability – you don’t have to be in PR/publicity as a job. But becoming a successful model means building “your brand/brand image as a model”. And to do that effectively, you need to have a good sense of how to execute PR effectively for yourself. Again, you can learn from others but this is something that can’t be taught. You either have it or you don’t.
11. English capability – again, unfortunately the primary language in SL fashion is English and although you don’t have to be perfect, you need enough English language capability to understand what your client or photographer wants and be able to question it if you are not clear. Of course English will be necessary to enable basic communication during shows/shoots as well.

There may be others and I can almost hear voices saying “jeez……”. lol But remember, these are elements you might need to be a very successful model. You may not need all of the above just to model, but becoming one of the top requires you to weed through many obstacles and survive through a very tough competition. And in that environment, lack of any elements listed above becomes a big disadvantage against those who have them.

I have heard so many starter models say “but I think my avatar is gorgeous. Why am I not getting anywhere?” I particularly recommend those to read the above and think hard what you might be lacking. Of course, the reason can be elements you can’t see such as 6. Commitment or 9. Luck.

Also remember that you can still be a model without all of the above. For example, even if you didn’t speak a word of English, you can still model within your language groups.

OMG did I write all that? o.O
Q: What do you like and dislike about modeling?

KF: I like everything about modeling. I love simply walking in shows, styling looks, getting exposure for the designers, planning and producing shows, shopping, see happy designers when I was able to help thier sales, helping other models, helping starters, sharing store information (I never never never keep anywhere a secret)….simply every aspect of modeling is a joy for me.

I thought hard about what I may not like. And I still can’t find anything. So….none.

Q: Finally, please tell us what motivates you to be a model. Who inspires you the most and what is your inspiration?

KF: I think my answer to #4 answers this. Every aspect of being a model motivates me. I get inspiration from anything and everything I see. RL fashion, SL fashion, movies, magazines……even riding a train or subway as I watch what others are wearing and how they style themselves. Ah and I mustn’t forget….my mood of the day. How I am feeling that particular day will most likely inspire me to style in certain ways.

Q: Please feel free to share anything else you wish to add such as any additional comments etc.

KF: SL is a wonderful place to have fun and make your dream come true. And modeling, for those who like fashion, is certainly very fun. Although I listed many elements that a top successful model would need to make it to the top, that didn’t mean I have it all. It was just my objective observation. So if you are in for a challenge, dive in and you can still have lots of fun even if you are not perfect with all the elements. In fact, it’s rare to find somebody who has it all.

Parting Words From Kay: – Treat all avatars with kindness. There are real people behind avatars with feelings and emotions.

To learn more about Kay Fairey, Please visit her blog and links below:

– English blog: The Style File
http://stylefilebyclarabellekay.blogspot.com/

– Japanese blog: Kayのモデル日記
http://kayfairey.slmame.com/

– Flickr page

Desir Mia Dress (photo taken at Angel Manor Estates)

– BOSL website
http://www.thebosl.com/

Kay Fairey Geisha by Senna

*Picture Credits: Head shot is by kikunosuke Eel and the kimono shot is by Sennaspirit Coronet.

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