CSLTM Interview: Lexie Jansma

Please welcome Lexie Jansma, CEO of Siren Productions, as she presents a super exciting and intriguing upcoming fashion show called “Oriental Dreams” by Hugo Designs. Lexie had successfully given us exciting and challenging shows in the past like The MENSWEAR fashion week and I can’t wait to see what she has in store for us.

What Inspired you to start Siren Productions?

I have been planning events since I started Second Life. It happens to be one of my favorite things to do, plan a party and throw it. I love searching for the perfect decorations and working with a theme. Eventually my passion turned to organizing runway shows. I did a few small shows for places based on fetish themes. I was working at Latex Station when I came up with the idea for Latex Fetish Wear Fashion Week. I worked with Rob1977 Moonites to make the 9 day event happen. We had a different runway for every show with 3 to 4 shows a day. It was grueling for both of us but we managed it. After this we got alot of offers to do runways for other places, sim builds,and other design offers. With the help of Rob, we decided to start the company Siren Productions. Our first huge event was the successful and popular Menswear Fashion Week in January of 2010.

How did you become involved with Hugo’s Design?

I had known of Hugo’s for a very long time.  It is some of the first latex that I bought when I got into SL. When I was organizing LFWFW it was very important that Hugo’s be on board. I met both Bianka the manager of Hugo’s and Erik the the designer. Both were impressed with the work at the fashion week that they hired me to organizing events and promote Hugo’s Design. We have hosted a photo contest, done parties at clubs, and several themed shows.

What themes have you worked with for Hugo’s?

It is latex so you really can bend it into anything you want really. Fetish lends itself to so many themes. One of our first shows was “Fashion Assassins” all about spiesandthe gritty streets. We did a futuristic space theme as well “Alien Invasion”. Our current theme for the up coming show is “Oriental Dreams.”

How did you come up with the theme for the new show?

I love all things exotic and have an interest in the orient. I love Japanese culture, textiles, hair and just anything Asian.

We took our inspiration from the modern geisha and the dragon lady. To create the looks we worked with many other great designers for skins, hair, shoes, and accessories. We were very lucky to have so many great sponsors for the show including [M], Tukinowaguma, Axiom, oOXanimationOo, Tokyo Girl, Digital Eyes, and::AK::.

When does the show take place?

Oriental Dreams will take place on Saturday December, 4th from 5-6pm SL. Following after that we will have a little after party with Dj Vixie Durant taking requests. She is an amazing Dj and lots of fun to work with. We will also be handing out giftcards to some of the attendees as a thank you gift. We hope to see lots of people there. The after party follows immediately from 6-7pm SL.

What is next for Hugo’s Design and Siren Productions?

Hugo’s has been releasing lots of great new  pieces. We are also going to start up the parties once again. Siren isgoing to start ramping up for another big project in the Spring.  We hope to bring you Menswear Fashion Week 2011.

Oriental Dreams Outfit 1
Model: Leggzz Brandi
Photographer: Ray Habercom
Catsuit: Cat 2 Red Open Version from Hugo’s Design
Harness: Suba Black from Hugo’s Design
Necklace: The Victorian Necklace Black from oOXanimationOo
Hair: Sophia in White from Tukinowaguma


Oriental Dreams Outfit 2
Model: Queenbrat Bracken
Photographer: Ray Habercom
Outfit: Astra-Cat Black from Hugo’s Design
Boots: Envy Boots Red from [M]
Hair: Kennocha in Ebony from Axiom
Hair Ornaments: Kanzashi Hair Pin Silver from Tokyo Girl
Collar: Gothic Posture Collar from oOXanimationOo


Oriental Dreams Outfit 3
Model: Tia Ryba
Photographer: Ray Habercom
Body: Lexie in Light Pink from Hugo’s Design
Lingerie: Star Black from Hugo’s Design
Skin: Venetian Geisha Skin from ::AK::
Hair: Column 1 in Silver from Axiom
Fans: Asian Dance Fans Black Vine from Digital Eyes

A Special THANK YOU to Lexie Jansma. Judging from the super sexy and fabulous outfits and Lexie’s talent in putting together a WOW event, this is one show that is not to be missed. It will surely melt the winter blues… Best Wishes.


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