GLANCE | International Agency
GIA is a full service Fashion Public Relations Agency based in Second Life™ offering fashion-related photography and graphic designs, style consulting, fashion shows coordination, fashion designers promotion, model academy and modeling career development. It is a highly respected and very successful agency spearheaded by CEO’s Patty Cortes and Morgane Nyle. GLANCE Model Academy with Academy DEAN Wicca Merlin and knowledegable instructors provide a one on one education structure that is tailored to the learning needs of the student. I myself am a recent graduate of GIA, and I enjoyed the very informative experience.
We asked CEO Patty Cortes, as most of you want to know, what it takes to be a GIA model.
Q: What attributes must a model possess in order to gain admission into your agency?
PC: In the past months, we did receive countless applications from models wanting to join our agency and although we are honored that so many people think of us to kick off or pursue their career, we had to stop accepting new models into the agency. The reasons are many.
First of all, we strive to bring a real amount of work to our model roster so they all can add more experiences to their resume. Secondly, we enjoy working close with a handful models which requires us to be regularly in touch with the same models. Indeed, they know how to carry the spirit, professionalism and general feel of GLANCE International Agency. They know how we work and it makes the usual preparation much faster and easier. Lastly, because after months in business we did raise our standards for those to be admitted among us and those high criterion are not met by just anybody. We are selective and getting your ticket into GLANCE International Agency means that you have been through numerous fashion shows, that you excel in the field of runway walk and that you have a real personality. Many people forget that in SL everybody can be beautiful, that is how you interact with the others and the impressions you leave on people that will make you stand out from the crowd. All the models who are accepted in our exclusive pool are meeting excellence standards set by the agency.
Q: Is a potential candidate for your agency required to undertake training specifically with your model academy?
PC: Potential candidates are absolutely not required to undertake training specifically with our model academy and if you ever get told that you must pay an affiliated academy to join an agency, just run away! This would be a total scam. We recruit new models regardless of where they have been trained, our criterions are based on much different standards. As I always say to people approaching me on this matter, GLANCE Model Academy and GLANCE International Agency are two different concepts. The first teaches you, during one-to-one classes, the tips and tricks of the industry. You do pay to learn everything from the etiquette to the techniques (how to walk the catwalk) and to make sure that once you graduate you can get a job anywhere. We do even have a post-graduate group where we share information on on-going casting calls and pageants to maximize the success of our graduates’ career. The second, GLANCE International Agency is reserved to those who meet our standards as explained above and graduating from us does not necessarily gives you all the qualities we are looking for in an applicant. While we have, on the record, people who did totally amaze us during their graduation show, who did a successful interview to join us and who are now pursuing and getting high position within our agency, we do also have people who were not accepted and got asked to apply at a later date because they did not impress us and did not take their training seriously.
Q:There is a general perception amongst models that some agencies only hire those who have established a reputable name for themselves, whether it be with a top-tier agency or otherwise. Is this important to you? Model training aside, are you willing to take a chance on a model who is new to the industry?
PC: We do not go by invitation because we believe someone should join a reputable agency based on his hard work and presentation, not thanks to his network. Anyone who meet our standards can join our agency even today! We are willing to enroll fresh faces because at GLANCE International Agency, we believe being a newcomer is not necessarily something bad. Just like the famous saying, you only have one chance to make the first impression. Make sure to give a memorable one!
WE thank Glance International Agency and Patty Cortes for letting us interview her and offer insight into GIA.
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