2011 SL Shoe Fair

Step Forward For A Charitable Cause
Get your shoe fix at the fourth annual Shoe Fair, coming this spring

This May 14 – 27 will mark the 4th annual Shoe Fair in Second Life, where over 50 vendors will be displaying their latest footwear trends with partial proceeds to benefit Soles4Souls (soles4souls.org), a charitable organization that collects shoes and distributes them to people in need all over the world.

Vendors will include Bax Coen, Courtisane, Decoy, Ingenue, Lassitude & Ennui, n-Core, R2, slink, Pixel Mode, Maitreya, and many others – including newcomers LeLutka.

The fair will feature a stunning build by Tya Fallingbridge to showcase hundreds of shoes in one convenient location. Attending shoe enthusiasts can look forward to the unveiling of new releases which will be available exclusively for the duration of the fair with proceeds going to this year’s charity. These new releases will only be offered in retailers’ stores following the event.

Festivities will include:

  • May 13: Blogger sneak peek draw
  • April 29 – May 10: pre-event Flickr contest
  • “Perfect” Fit ballot contest
  • Independent blogger award for superior event coverage

Nearing the event launch, a full calendar of events and a complete vendor listing will be available on the official Shoe Fair blog at bit.ly/shoefair. Footwear aficionados can also keep up-to-date by following on Facebook (facebook.com/SLShoeFair), Plurk (plurk.com/SLShoeFair) and Twitter (twitter.com/SLShoeFair).

Last year, your support and participation led to L$1Million raised for Soles4Souls. This year, organizers hope that your contributions will enable the event to match or exceed the L$1Million mark, allowing people and communities in over 125 countries (including the Pakistan, Haiti, Nepal, Kenya, and Thailand) to gain access to much-needed footwear.

Why shoes? The simple answer: try walking barefoot for a day. In some developing countries, children and women in particular have to walk miles for food, clean water, or for medial help. Walking shoeless can lead to debilitating conditions that can severely impact a person’s quality of life and their ability to provide for themselves and their family.

This year, from May 14 to 27 you don’t have to walk a mile in someone else’s shoes to make a difference. You just have to turn your appreciation for shoe aesthetics into something more tangible for those in need through your purchases and donations.

For more information, contact Phoenix Chapman, Event Organizer, at phoenixchapman@gmail.com.

SL SHOE FAR LM: http://maps.secondlife.com/secondlife/Iridium/18/239/41

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